Japanese fashion label, Evisu, back with its new collection. If you’ve never heard or seen Evisu, they have a really famous Kamome (seagull) logo on mostly everything. The new collection will be available to view January 2010. Here is a preview.

These photos were taken at the Williamsburg Bridge in New York with newly washed jeans and heavily reduced branding.

There were no poses, crew, or budget involved. These photographs were focused on the quality made product taken back to its core, stripped bare and given a new life.

Can’t wait for Evisu 2010. It’s going to be big!
