Evisu Summer 2010

Japanese fashion label, Evisu, back with its new collection. If you’ve never heard or seen Evisu, they have a really famous Kamome (seagull) logo on mostly everything. The new collection will be available to view January 2010. Here is a preview.

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These photos were taken at the Williamsburg Bridge in New York with newly washed jeans and heavily reduced branding.

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There were no poses, crew, or budget involved. These photographs were focused on the quality made product taken back to its core, stripped bare and given a new life.

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Can’t wait for Evisu 2010. It’s going to be big!

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